Tag: New York Times
Better attention than a goldfish
A recent study commissioned by Microsoft Canada found, disturbingly, that the human participants’ average attention spans had fallen to 8 seconds, a shorter time frame than measured for goldfish (Evernote, New York Times). One of the major suspected drivers of these results is the propensity of the participants to use a mobile device while “paying attention” to…
Penguin-Random House Merger
According to the New York Times, Random House and Penguin completed their planned merger Monday morning, creating the biggest and most powerful book publisher in the world. The new company, called Penguin Random House, will control more than 25 percent of the trade book market in the United States, giving it unmatched leverage against Amazon.com,…